A professional artist deserves a
professional, well managed YouTube channel.

Let us take care of that.
Recent
descriptions
Barely filled in. Too little for YouTube to work with.
Empty
The back
catalogue
Videos from six years ago, exactly the same story.
Empty
Tags
If the descriptions are blank, the tags will be too.
Assume empty
Channel
bio
Still nothing that tells a new viewer who this is.
Missing
Description
& tags empty ▶ YouTube has
nothing to match ▶ Wrong viewers,
or none at all ▶ Reach lost on
every upload
237
videos
We will optimise them carefully
Swae Lee × Avança01 / 06
What we do, short-form

Short-form content.
Clipping is the new gold.

Produced in-house, from footage that is already online. Nothing new has to be filmed.
Clip 01
0:34
We find it
Interviews, live, features, press.
All of it already online.
Clip 02
0:52
We cut it
Every strong moment becomes a Short.
Posted on his channel, not someone else's.
Clip 03
0:41
It compounds
Reaches viewers long-form never would.
Watch time the channel was not getting.
01Footage that
already exists
02Clipped into
short-form
03New viewers
on his channel
04Watch time
climbs
05The channel
grows
InterviewsLive performancesFeatures & guest versesStudio footagePodcasts & pressAward showsBehind the scenesArchive & fan-filmed momentsFreestylesPress runsInterviewsLive performancesFeatures & guest versesStudio footagePodcasts & pressAward showsBehind the scenesArchive & fan-filmed momentsFreestylesPress runs
Swae Lee × Avança02 / 06
A/B testing, a channel we manage

Better packaging, same catalogue.

No new uploads. Every gain came from videos that were already there.
The single biggest move of the month
One example of many
Variant A · original
22.7%
watch-time share
VS
Winner
Variant B · ours
43.3%
watch-time share
+20.6points of watch-time share, one video, without touching the video itself
+296
Points of watch-time share gained in total
Before
28.8%
Now live
37.8%
+9.0 ptsaverage lift per video, whole tested catalogue
50 videos A/B tested  ·  38 kept a better title
7.7K
Shorts views from a standing start, same month
3,300 engaged views
Why it matters here
  • Month one, not a best case
  • Artist channel, same method
  • The numbers do not lie
Swae Lee × Avança03 / 06
His channel

What we can realistically do for Swae Lee.

Where we believe we are most useful. Nothing speculative.
237
Videos in the catalogue
Picked up, re-optimised, put back to work.
Then the pass starts over.
Swae Lee, Jhené Aiko - MURAL
Falling offRe-optimisingOptimised ✓
Post Malone, Swae Lee - Sunflower (Spider-Man: Into the Spider-Verse)
Falling offRe-optimisingOptimised ✓
Swae Lee, Slim Jxmmi, Rae Sremmurd - Guatemala
Falling offRe-optimisingOptimised ✓
Swae Lee - Won't Be Late ft. Drake (Lyric Video)
Falling offRe-optimisingOptimised ✓
Swae Lee - Reality Check (Official Video)
Falling offRe-optimisingOptimised ✓
Falling off, optimised once Re-optimised, working again
Point 01
Back catalogue, back to life
  • Older videos fall off on their own
  • We re-optimise so they get picked up again
  • Views land on titles that already exist
Point 02
Optimised all year, not once
  • Search language keeps moving
  • Nobody redoes 237 videos by hand
  • That part is our job
Old and new
The catalogue keeps earning on its own.
A new release launches off the back of it, never from zero.
Swae Lee × Avança04 / 06
Our core offer

Our plugin. Live trend intelligence, 24/7.

Built from scratch, to our own workflow. Reads every source around the clock.
Signal feed
Live · scanning
What the plugin surfaces on an artist catalogue
Spotify"Unforgettable" re-entering viral charts+18%2m
TikTokSound spiking on a 2018 verse+340%4m
ReelsAudio trending under dance edits+96%7m
YouTubeSearch volume up on "Swae Lee live"+27%11m
ShazamRegional spike, Latin America+54%14m
TikTokSlowed edit gaining traction+212%19m
SpotifyPlaylist adds climbing on catalogue+31%24m
Spotify"Unforgettable" re-entering viral charts+18%2m
TikTokSound spiking on a 2018 verse+340%4m
ReelsAudio trending under dance edits+96%7m
YouTubeSearch volume up on "Swae Lee live"+27%11m
ShazamRegional spike, Latin America+54%14m
TikTokSlowed edit gaining traction+212%19m
SpotifyPlaylist adds climbing on catalogue+31%24m
Spotify TikTok Reels YouTube
01
24 / 7
Scanning, never a
weekly check-in
02
Same week
Titles, tags and art
adjusted while it moves
03
Whole catalogue
Not just the newest
upload
Swae Lee × Avança05 / 06
To finish

We would be excited to work with your artist.

One offer, tailored to Swae Lee. Every artist gets its own blueprint.
Second plugin · our secret weapon
180+
Videos re-optimised
in a single batch
  • A full back catalogue updated in days, not months
  • Not right for every channel
  • When it is right, we put it to use
Swae Lee × Avança06 / 06